We are trying something new here at Heffler Claims Group and we hope you will be as excited to read this as we are to deliver it. We thought it would be valuable to put together our own easy-to read recap of the MDL hearings for our clients and friends who are unable to attend. But before we dive in and start reporting, we want to first learn what information you would find to be the most valuable. We hope you will take a minute to complete the short form to the right to let us know what key takeaways you’d like us to cover.

Heffler recently concluded the notice and administration of a Firearm Accessory Consumer Matter that presented several unique challenges. We put together a detailed case study that outlines some of the challenges we faced and the solutions we implemented to ensure class members received proper notice of the settlement while also ensuring the defendant’s brand sensitivities were managed with the highest degree of care and efficiency.

In light of the stunning report recently published in Adweek[1], Lotame CEO Andy Monfried admits that over 10 percent of the 4 billion audience profiles (40 million) are fake and bots. As a result, notice programs using this “programmatic partner” are likely overreported by a significant margin — meaning humans never saw the notice based on Lotame data.

Here are some simple things to look for and questions to ask your expert:

• Has your expert actually worked in the field of media, public relations or communications?
• How long have they practiced in that field?
• Does your expert actually have direct experience and expertise, or are they reporting what others have given them?
• Have they provided expert testimony through an affidavit or in court?
• Has a court previously discounted their experience or opinion?
• Have they published articles, or have they spoken on media and related legal notice?
• What case experience do they personally have—not a company case resume.
• Are they writing a report in a way that can be replicated by a peer?
• Are  they  citing the  research  used  and  are  they clearly  describing how  they  have arrived at their conclusions?

If you’re like most people, you have a certain set of characters, passphrases, or memorable information that you use to coobble together a password (and most of the time this is the same password you “use for everything”).   Your dog’s name, your wife’s birthday, your oldest child’s middle name, or some combination therein.  This has worked for you for years, there’s no reason to change it, right?