Rule 23 amendments, which go into effect this December, place electronic notice on par with U.S. mail and may inadvertently blow the barn doors open to a new digital Wild Wild West. While the promise of low-cost electronic notice is appealing, blind adoption of non-transparent “programmatic” media buying may contaminate and sabotage your digital notice as it can be filled with fraud, bots and placed next to offensive content.
During this, free CLE webinar, presenter Jeanne Finegan, President of HF Media, and moderator, Lori Castaneda, Principal of Heffler Claims Group, discuss why you should care and how you can mitigate risks for your settlement.
You'll be armed with information about:
- What you can do to avoid the digital Wild Wild West
- Key questions you need to ask your notice administrator before, during, and after your digital notice campaign
- How to avoid big dollars being silently stolen from your class notice program
- How to make sure due process is not affected
- How fraud can affect analytics reported to the court
- How programmatic advertising could be a threat to your settlement’s approval
- What courts are looking for in notice programs and the questions they are asking
- New relevant case law