Join us for the live CLE webinar on Tuesday, October 23 at 12:00 PM ET
*Certain programs, subjects, and formats may not receive credit in some states and there may be specific rules regarding who may earn credit or the maximum number of credit hours that may be earned with specific formats. Please contact your state MCLE regulatory entity for specific questions about your MCLE rules.
Amendments to Rule 23 place electronic notice on par with US mail, and may have inadvertently blown the barn doors open to a new digital Wild Wild West. While the
promise of low-cost electronic notice is appealing, blind adoption of non-transparent “programmatic” media buying may contaminate and sabotage your digital notice as it
can be filled with fraud, bots and placed next to offensive content.
This digital environment is now drawing the attention of legislators, courts, and regulators, and it’s no place for your class action notice – unless you are armed. Class action notices are commonly served in these environments, which siphon budgets, don’t meet due process, and compromise analytics.
Class action practitioners should be mindful of these very real risks. Whether you are a plaintiff or defense attorney, a digital notice program without safeties in place for ad fraud and brand safety could harm your client and invite the wrong attention, or worse, could leave your class action notice sitting in a ghost bot-town.
During this free webinar, presenter Jeanne Finegan, President of HF Media, and moderator, Lori Castaneda, Principal of Heffler Claims Group, will discuss why you should care and how you can mitigate risks for your settlement.
IN THIS WEBINAR, YOU'LL BE ARMED WITH INFORMATION ABOUT:
What you can do to avoid the digital Wild Wild West
Key questions you need to ask your notice administrator before, during, and after your digital notice campaign
How to avoid big dollars being silently stolen from your class notice program
How to make sure due process is not affected
How fraud can affect analytics reported to the court
How programmatic advertising could be a threat to your settlement’s approval
What courts are looking for in notice programs and the questions they are asking
New relevant case law
Attendees are eligible for one (1) regular CLE credit
*Certain programs, subjects, and formats may not receive credit in some states and there may be specific rules regarding who may earn credit or the maximum number of credit hours that may be earned with specific formats. Please contact your state CLE regulatory entity for specific questions about your CLE rules. This webinar will be available as a recording after the live event, but the recording will not count toward CLE credits.
Who Should Attend:
Class action practitioners including: Plaintiff Attorneys, Defense Attorneys, General Counsel, Regulators, and Judges
Tuesday, October 23 from 12:00 to 1:00 PM ET
Jeanne C. Finegan, APR
|Lori L. Castaneda
Principal, Heffler Claims Group
Read Lori's Bio